Decorative: photograph of mountains reflected in a lake. Photo by Tim Stief on Unsplash.

Product Design | UX Research | System Thinking

Bethany Walters

Bethany Walters smiling at camera

I’m a UX Director. I build the systems that help UX organizations scale: from design systems and research operations to the product analytics and AI adoption that make them stick.

Case Studies

Case Studies
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The Verisk UX Guild: Building Influence Without Authority
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AI Personas: When Users Aren’t Available
AI Personas: When Users Aren’t Available

How AI persona interviews helped my team develop a redesigned workflow in weeks, not months — then we tested to confirm it with real users.

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